Hooked: Meet the Founder

At just 14, Xavier saw a gap in the fishing world and decided to fill it with a fresh perspective. Frustrated by the lack of stylish, wearable fishing apparel, he set out to create Amateur Hour Fishing Club – a brand that’s not just about fishing but about breaking down stereotypes and redefining what it means to be an angler. Whether you’re casting a line or just love the vibe, AHFC welcomes everyone who wants to express their passion boldly.

"Fishing doesn’t have to be old-school. I created AHFC because I wanted to wear something that appealed to me – modern, bold, and fresh. AHFC isn’t just my brand; it’s a club for everyone who feels the same way. Thanks for being part of the journey.”

– Xavier, Founder of AHFC