From a Teen’s Dream to a Global Movement

Meet Xavier, our founder.

At just 14, Xavier spotted a gap in the fishing world and filled it with creativity and passion. When most lads his age were playing video games, Xavier was revolutionising fishing fashion.

Frustrated with outdated gear, he launched AHFC to blend functionality with style, making fishing apparel that anyone would be proud to wear—angler or not.

"Proper fishing gear shouldn't make you look like your grandad's mate." Xavier

Read Full Story Here >>

Featured Products

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Catch of the Day

  • Street-smart designs for the modern angler
  • Limited edition releases
  • Sustainable materials
  • Size inclusive fits
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Fishing Fashion That Stands Out

We do things differently.

Bold Designs: Apparel that turns heads on and off the dock.

Top Quality: Comfortable, durable materials built for adventure.

Inclusive Vibes: Whether you fish or just love the aesthetic, you belong here.

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Fishing for a Better Future

  • Eco-friendly materials

  • Ethical manufacturing

  • Ocean plastic reduction initiatives

  • Community clean-up events

My Mission

Fishing is for everyone, not just the old-school crowd. At AHFC, we create pieces that make you feel confident, connected, and cool—no compromise.

Top picks from the AHFC catalogue.

Browse our bold, unique designs and find your perfect match. Every item is crafted with care, style, and the angler spirit.

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Fishing Doesn’t Have to Be Old-School

Our founder shares his story.

AHFC isn’t just a brand. It’s a club for people like me who love fishing but want to express it differently. Thanks for being part of the journey.

Read Xavier’s Story

Why I Love AHFC

Hear from the AHFC family.

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Protecting the waters we love

From eco-friendly materials to supporting conservation efforts, AHFC is committed to making fishing apparel you can feel good about.

Easy Returns. Fast Shipping

AHFC guarantees satisfaction.

Whether it’s the fit, quality, or design, we’ve got you covered. Explore worry-free with our no-fuss return policy and speedy delivery.